Pragma · Personalized plan
Couples app with a personalized relationship plan: what goes into Pragma's plan.
A couples app with a personalized relationship plan builds the plan from what each of you shares. Then it gives you one small step a day. Pragma, an AI relationship coach for two, starts with a private intake for each partner. A daily 15-minute session and short programs build on it. Pragma is a coach, not a therapist.
Get the app
Download Pragma on your phone
Free to download on iPhone and Android. Each of you gets a private 15-minute session a day, by voice or chat.
This page is for couples tired of advice that could apply to anyone. It covers what goes into a personalized plan, who sees what, what it costs and when it is not enough. Comparing apps first? Our 2026 roundup of AI couples apps lines them up.
01 · Inside Pragma
The five parts of a personalized relationship plan
Any app that promises a personalized plan should answer five questions. Here is how Pragma answers them.
| Part of the plan | Question to ask any app | Pragma's answer |
|---|---|---|
| What it learns | What does it ask each of us? | A private intake each: relationship length, areas to work on, main goal, how often you disagree, how safe sharing feels |
| Who sees it | Can my partner read my answers? | No; transcripts are never shown to your partner |
| How often | How much time a day? | One session of about 15 minutes, by voice or chat |
| How long | Does the plan have a shape? | Programs of 7 to 10 days, one task a day |
| What you do | What changes tonight? | Each session ends on one small thing to try |
You can redo the intake later in the app if your situation changes.
02 · What you get
What Pragma does as a couples app with a personalized relationship plan
Pragma turns each partner's evening into a short guided session that builds on your answers. The plan grows from what you say, not a fixed script.
A daily session
Each of you has a 15-minute session by voice or chat. You bring what came up today. The coach works from your intake and earlier sessions, and ends with one small step.
Three coaches
You pick one of Juno, Aria and Kai, Pragma's three AI coaches. Juno is warm and leans on Emotionally Focused Therapy. Aria is structured and uses CBT-style questions. Kai is encouraging and solution-focused.
03 · How it works
How the personalized relationship plan works for two partners
Each partner uses Pragma on their own phone, and the two accounts pair into one practice.
- Start the trial. Begin on the web and answer your private intake.
- Pair with a code. Your partner enters your 8-character invite code and answers their own intake.
- Practice daily. Each of you has your own session, at your own time.
- Follow along. Your partner sees your completion, streak and exercise progress, never your transcripts.
One partner can start alone. Until the other joins, the coaching focuses on what you can change yourself. Transcripts, messages and intake answers are encrypted with AES-256-GCM. The Journal keeps your sessions for you alone.
04 · Between sessions
The Practice and The Blueprint
The Practice has 13 programs of 7 to 10 days, with one short task a day. Each day gives a focus, a prompt and a tip, and ends with a short reflection.
The programs range from five minutes a day to 25. Building Your Rituals runs seven days on the Gottman Method. Speaking From Needs spends seven days on Nonviolent Communication.
The Blueprint shows your plan over time. It is drawn from how you two actually answer. It shows sessions, minutes, streaks and how often you followed through.
05 · The science
Built on methods couples therapists use
The coaching is built on six methods couples therapists train in. They are the Gottman Method, Emotionally Focused Therapy, CBT, Nonviolent Communication, attachment theory and positive psychology.
Pragma's methods page credits each framework and shows where it appears in the app. Pragma is not affiliated with or endorsed by the owners of these methods.
06 · Pricing
What a couples app with a personalized relationship plan costs
Pragma costs $19.99 a month, $44.99 every three months or $119.99 a year, per partner. The yearly plan works out to $10.00 a month, and every plan includes every feature.
Monthly
$19.99
a month, per partner
Cancel anytime
Every 3 months
$44.99
every three months, per partner
$15.00 a month
Yearly
$119.99
a year, per partner
$10.00 a month · best value
The 7-day free trial starts on the web, with no card to begin. Each partner starts their own trial and pays for their own plan, so two yearly plans come to $239.98. You subscribe in the iOS or Android app.
Other apps that build plans for couples
Two other apps describe plans or programs for couples. We read each on 11 October 2026.
- Connected. Connected's March 2026 launch release describes an AI coach that builds tailored weekly plans. It was founded by therapist Kayla Crane, LMFT.
- Lasting. Structured sessions on topics such as communication, conflict and money. Lasting's App Store listing shows Premium from $11.99, covering both partners.
For comparison, Therapy Cost Guide puts a US couples session at $150 to $300. Pragma is not a substitute for counseling when your relationship needs it.
07 · Is it for you
Is a couples app with a personalized relationship plan right for you?
It suits couples who are basically okay and want a steadier daily practice.
- ✓Generic advice has not helped.
- ✓The same argument keeps coming back.
- ✓Weekly appointments do not fit around work and kids.
- ✓One of you is ready before the other.
- ✓You want 15 minutes a day, not an hour a week.
- ✕A mental health condition needs diagnosis or treatment.
- ✕Someone in the relationship is unsafe.
- ✕You want a licensed clinician to lead the work.
- ✕You want one shared plan you both read in full.
- ✕You want results promised by a date.
Not sure which kind of help you need? This short check sorts it out.
Two-minute self-check
Therapist, AI coach, or both?
Tick every line that is true for the two of you.
Tick what fits, and your answer shows here.
This is a guide, not an assessment. Download the checklist as a PDF
08 · Keep reading
Guides for building your own plan
Each guide below works without the app.
Set goals together
Our guide to relationship goals for couples turns hopes into small shared plans.
A weekly check-in
Our list of check-in questions for couples gives you a 20-minute routine.
Privacy first
Read how privacy works in AI couples apps before either of you answers an intake anywhere.
09 · Safety first
When to get more help
A plan is practice, not treatment. An app is not for abuse, fear of your partner or thoughts of self-harm. Pragma's privacy policy says it scans sessions for signs of crisis and points to resources. It is not an emergency service.
In the US, call or text 988 at any hour. The Domestic Violence Hotline is 1-800-799-7233. You can find more helplines on Pragma's crisis resources page for couples.
Honest answers
Frequently asked questions about personalized relationship plans
How does a couples app personalize a relationship plan?
It learns from what each of you shares. In Pragma, each partner answers a private intake, then daily sessions build on it. Short programs give the plan a shape, and The Blueprint tracks it.
Can my partner see my intake answers?
No. In Pragma, intake answers and transcripts are encrypted and never shown to your partner. They see your completion, streak and exercise progress only.
Can one of us start the plan alone?
Yes. One partner can start and invite the other later with an 8-character code. Until then, the coaching focuses on what you can change yourself.
Is a personalized plan the same as couples therapy?
No. A coaching plan is daily practice; it does not diagnose or treat. For serious problems, see a licensed couples therapist; many couples use both.
7-day free trial
Build it one evening at a time
A plan is only as good as the next small step. Answer your intake, take 15 minutes tonight and try the one thing it suggests. To begin, start your 7-day free trial of Pragma. No card to begin.
No download and no card. Log in, pick a coach and have your first session tonight. Your partner can join later with a code.